Robinson Restorations Website Redesign – Pool Renovation Experts in Virginia
A Swimming Pool Repair and Renovation Company
Project Overview
Description
The Client
Robinson Restorations, a leading pool renovation company specializing in fiberglass pool resurfacing, vinyl liner conversions, tile and coping repairs, and concrete pool restoration, needed a modern, fast, and SEO-optimized website to better serve their customers in Virginia, Washington DC, Maryland, North Carolina, and New York.
Our Redesign
At JHR Creative, we helped transform their online presence by redesigning their website for better speed, performance, and lead generation while migrating them to secure, managed hosting.
Challenges & Solutions
1. Outdated Website & Slow Performance
- Their previous website was slow and outdated, leading to a poor user experience and low search rankings.
- We redesigned the site using WordPress and Elementor Pro, ensuring a mobile-friendly, fast-loading experience.
2. Broken Links & SEO Issues
- The old site had multiple broken links and lacked proper SEO structure, affecting its visibility in search results.
- We fixed internal linking issues, optimized meta tags, and added location-based SEO content to target pool renovation clients in key service areas.
3. Ineffective Lead Generation
- The site was not optimized for converting visitors into customers.
- We added clear call-to-action (CTA) buttons, improved navigation, and designed a user-friendly service page layout to guide potential clients toward contacting Robinson Restorations.
Client also had an outdated hosting provider that offered email. We setup a new business email service for 2 of his domains so that he could stop paying them for hosting.
Key Website Improvements
- Fast & Mobile-Friendly Design – Optimized for speed, mobile responsiveness, and user experience.
- SEO Optimization – Improved rankings with keyword-rich content, meta descriptions, and alt-text for images.
- Lead Generation Focus – Enhanced contact forms, service pages, and CTAs to increase conversions.
- Secure Managed Hosting – Migrated the website for better uptime, security, and performance.
The Results
Since launching the redesigned site, Robinson Restorations has seen increased website traffic, better Google rankings, and more inquiries from potential customers looking for pool resurfacing, vinyl liner conversions, and pool renovations in Virginia, DC, Maryland, North Carolina, and New York.
Need a Website Redesign for Your Business?
If you’re looking to upgrade your website, improve SEO, or boost conversions, JHR Creative can help. We specialize in WordPress website design, hosting, SEO strategies, and branding to make your business stand out online.